GlamBrandi by ICI
Where Shopping Meets the Thrill of the Game
GlamBrandi is ICI's flagship gamification platform that is built to help merchants grow and give consumers a genuinely fun way to earn the discounts they actually want.
Grow Your Business With Advance Intelligence
Transform your online store into an engaging experience that drives sales, builds loyalty, and keeps customers coming back.
Increase Engagement
Gamification drives significantly more customer interaction and time spent in your store, turning passive browsers into active participants.
Get Discovered by New Customers
GlamBrandi puts your business in front of consumers actively searching for deals. Get discovered by customers who might never have found your store otherwise.
Understand Your Audience
Real-time analytics surface what engages your customers, which products they covet, and what drives conversions.
Complete visibility into what drives your store
The GlamBrandi merchant dashboard gives you real-time insight into coupon performance, customer engagement, and redemption activity. So, you can refine your offers and maximise results.
- Set up inventory and product listings in minutes
- Create custom coupons with your chosen discount tiers
- Monitor redemptions and engagement in real time
Shop, Chat, Play
Turn every shopping trip into an experience. Shop, connect with merchants, and play games to earn real discounts.
Shop
Browse products and deals from local and online merchants all in one place. Discover stores you love and find exactly what you're looking for.
Chat
Message merchants directly to ask questions, get personalised recommendations, and learn about deals before you play.
Play
Choose a discount you want, then play one of four interactive games (Tiles, DiceMatch, Spin-The-Wheel, or Card Match) to earn it.
Play the game → Earn the coupon.
GlamBrandi flips the traditional coupon model, instead of generic offers, you choose the exact product discount you want, then play an interactive game to earn it.
- Choose which specific discounts you want to play for
- Multiple games with different rewards to choose from
- No money required: completely free to play
Get Started in Minutes
Whether you're a merchant boosting engagement or a consumer playing for discounts, the process is simple.
Onboarding & Training
Get onboarded onto GlamBrandi and complete comprehensive training to understand all platform features and tools.
Set Up Inventory
Set up your inventory on GlamBrandi with full control over product listings, categories, and organisation.
Create Coupons & Discounts
Create coupons for products from your inventory and set the discount tiers you want to offer consumers.
Track Everything
Monitor sales, track coupon redemptions, and analyse performance with real-time analytics and reporting.
Game Library
Four Ways to Earn
A diverse game library keeps consumers engaged and coming back. Each game type offers a distinct experience while driving the same outcome: more customers engaging with your business.
Tiles
Match tiles to unlock exclusive discounts. Fast-paced, satisfying, and endlessly replayable.
DiceMatch
Roll for instant prizes and bonus points. Simple mechanics with high replayability and instant results.
Spin-The-Wheel
Spin the wheel to land on your chosen discount. The anticipation of the spin keeps players coming back.
Card Match
Flip and match cards to earn your selected coupon. Strategy meets fun in this memory-based reward game.
Tiered Discount System
Three ways to earn. One platform.
GlamBrandi gives consumers three distinct ways to earn discounts, from direct access to game-based rewards to in-game merchant placements. Every tier is designed to meet consumers where they are and give merchants a meaningful point of connection.
Tier 1
Direct Access
Consumers browse available coupons and add their chosen discount directly to their earn bag with no gameplay required. Instant savings, zero barrier to entry.
Tier 2
Play to Earn
Consumers select the discount they want and unlock it by completing an interactive game. Tiles, DiceMatch, Spin-The-Wheel, or Card Match — the gameplay makes earning genuinely rewarding.
Tier 3
Merchant Spotlight
Sponsored coupon placements appear as interactive ads across all game modes. Consumers tap any featured offer to add it directly to their earn bag — no gameplay needed, maximum merchant visibility at peak engagement.